Sustainable packaging is more than just a trend; it’s a necessity. The FSC logo has become a hallmark for eco-conscious brands, but using it correctly can be a challenge. In this guide, I’ll show you everything you need to know to get it right.
Last Updated on January 6, 2026 by Gentle Packing Team
The FSC logo is a globally recognized symbol of responsible forestry practices. It signals your commitment to sustainability and builds trust with customers. Here’s how to navigate its use for your packaging. Recognized by over half of consumers worldwide, this mark is not just a badge—it’s a powerful statement that your brand cares about ethical sourcing and environmental impact.
By understanding how and when to use the FSC logo, you reinforce your values and make it easier for customers to choose products aligned with their own sustainability goals. Let’s dive in.
What Is the FSC Logo and Why Does It Matter?
The FSC logo represents responsible forestry practices, but why is it so important? Let’s unpack its meaning and impact.
The FSC logo (Forest Stewardship Council) signifies that the materials used in a product come from FSC-certified forests and responsible sources. This matters because it ensures sustainability, protects wildlife and supports ethical practices.
The FSC logo isn’t just a stamp—it’s a statement. Here’s what you need to know:
Definition of FSC
The Forest Stewardship Council® (FSC) is an international organization promoting responsible forestry worldwide. FSC-certified forests meet rigorous environmental and social standards, ensuring that every piece of material supports sustainability.
Importance in Sustainable Packaging
The FSC logo tells customers your packaging meets high sustainability standards. It shows your brand’s commitment to eco-friendly practices, helping to drive sales while supporting the planet.
What Makes Up the FSC Packaging Logo(s)?
Before getting started, it is essential to recognize the different elements of the FSC logo used on your packaging and the various options available.
The FSC packaging logo includes the following elements:
- The iconic checkmark and tree logo: This is the core symbol of FSC certification and is compulsory for all FSC labels.
- FSC license code: A unique identification code issued to certified organizations, ensuring traceability. It is mandatory for all FSC labels.
- Product type: Describes the certified material or product to which the label applies, such as “Paper”, “Wood” or “Packaging”.
- Label title: The label title is a specific identifier for the certification type, displayed prominently on the FSC label. It often takes the form of a certification category, such as “FSC MIX” or “FSC RECYCLED.” Unlike the product claim, which is a broad description, the label title is concise and visually distinct from the logo.
- Label text: The label text provides detailed supporting information about the FSC certification. It typically explains the product claim in more depth and may include detail
- FSC website address: This optional element provides additional resources and information about FSC for end users.
- Registered trademark symbol (® or ™): The correct symbol depends on the registration status in the country of distribution. For example, businesses in the UK should use the ® symbol.
- Mobius loop: This optional element is often used on FSC MIX and FSC RECYCLED labels. It highlights the percentage of pre-and post-consumer reclaimed material used in the product.
Image source: FSC Official Website
Optional vs Compulsory Elements
Not all elements of the FSC logo are required, allowing flexibility in label design. Below is a breakdown of what is compulsory versus optional:
Compulsory Elements:
- FSC Logo (checkmark and tree symbol).
- Registered Trademark Symbol (® or ™).
- FSC Licence Code.
- Label Title (e.g., FSC MIX, FSC RECYCLED).
- Product Type (e.g., “Paper” or “Wood”).
These elements are the minimum requirements for compliance and must appear on all FSC-certified packaging.
Optional Elements:
- FSC Website Address (e.g., www.fsc.org).
- Label Text (e.g., details about sourcing or recycled material percentages).
- Mobius Loop (for indicating recycling content).
FSC Logo Formats and Orientations
Once you’ve determined which elements your FSC label needs, you’ll also need to choose the appropriate format and orientation for your logo.
FSC logos are available in two main orientations—landscape and portrait—making it easy to fit the label to your packaging design. For each orientation, you can select either a “solid” version (with a filled background) or an “outline” version (with just the essential graphic elements and no background fill).
- Landscape (horizontal): Ideal for wider packaging spaces.
- Portrait (vertical): Suits narrow or tall packaging layouts.
- Solid: Features a filled background behind the logo elements for bold visibility.
- Outline: Uses only the logo’s key elements, offering a more minimalist look.
When designing your packaging artwork, be sure to select the format and orientation that best fits both your available space and branding style. And remember, always refer to FSC’s guidelines for correct logo colour usage to maintain compliance.
Types of FSC Logos and Their Meanings
Not all FSC logos are created equal. Here’s how to decode their differences.
There are three primary types of FSC logos: FSC 100%, FSC MIX, and FSC recycled labels. Each represents a unique level of sustainability.
Selecting the correct logo ensures that your products align with your packaging’s sustainability claims.
100%
The FSC 100% logo means all materials come from FSC-certified forests. It signifies the highest level of responsibility and is required for products made entirely of FSC-controlled wood.
MIX
The FSC MIX logo shows a combination of FSC-certified material, controlled wood, and recycled material. It’s ideal for balancing sustainability with practical needs, making it a great choice for many brands.
RECYCLED
FSC recycled labels indicate that materials are 100% post-consumer or post-industrial recycled material. These products support a circular economy and minimize waste.
Want to learn more about what post-consumer recycled content means and how it contributes to sustainability? Check out our in-depth article on Post-Consumer Recycled Content to explore its importance and applications.
How to Use the FSC Logo on Packaging?
Using the FSC logo involves more than just printing it on your box. Compliance with FSC trademarks is key.
To use the FSC logo correctly, you must follow strict licensing requirements and size guidelines. Misuse can lead to penalties or loss of certification.
Here’s how to apply the logo while meeting all requirements:
Licensing Requirements
- Apply for an FSC license through your certification body.
- Use the license code to identify your products and link them to the FSC system.
Project Certification: Next Steps for Using FSC Trademarks
If your organization holds a project certificate, you’re cleared to incorporate FSC trademarks into your promotional materials—so long as you’ve dotted your i’s and crossed your t’s with your certifying body. Before showcasing the FSC logo on your project, reach out to your certification body or your local point of contact. They’ll guide you through the necessary steps to ensure all trademark usage complies with FSC standards, keeping your project—and brand reputation—secure.
For those not yet certified but interested in getting on board, the journey starts with applying for project certification through an accredited organization like SGS or SCS Global Services. The process includes demonstrating responsible sourcing and implementing traceability controls for your project’s materials. By securing certification, you unlock the ability to display FSC trademarks and visibly support responsible forestry on all your future project promotions.
Promotional Licensing for FSC-Labeled Products
If your organization isn’t producing or selling FSC-certified goods directly—but you’d still like to promote them, perhaps to highlight your environmental commitments—there’s a solution: the promotional license.
To get started, you’ll need to apply for a promotional license through an FSC-accredited certification body (such as Preferred by Nature or SCS Global Services). This license allows you to use the FSC logo and related trademarks for marketing purposes—think online campaigns, catalogs, in-store displays, and other promotional materials—without manufacturing the certified products yourself.
The process typically involves:
- Applying to the certification body.
- Explaining how you intend to use FSC trademarks.
- Agreeing to follow FSC’s strict logo usage guidelines.
- Waiting for approval and receiving your unique promotional license code.
Once approved, you can start sharing your support for responsible forestry as part of your brand story—always staying within the rules to keep your messaging both effective and compliant.
What Rights Come with a Promotional License?
For retailers, brands, and organizations committed to sharing their sustainability story, a promotional license unlocks valuable opportunities.
With a valid promotional license, you’re authorized to use approved sustainable forestry trademarks—think those recognizable checkmark-and-tree logos—across your marketing and communication channels. This means you can feature the trademarks in everything from product catalogs and sales displays to digital ads and social media, highlighting your commitment to responsible sourcing.
The license also gives you access to official resources and marketing toolkits, making it easier to create compelling campaigns and stay aligned with best practices in sustainability messaging. You can see how other industry leaders—whether a local boutique or a global player like IKEA—incorporate these trademarks into their branding, and use pre-approved templates to save time and simplify compliance.
If you’re considering ramping up your green messaging, obtaining a promotional license is your starting point for leveraging these trusted marks in ways that resonate with eco-conscious consumers.
Placement and Size Guidelines
- The logo must remain legible, with a minimum height and width that ensures clarity.
- Placement should be on the front or prominent page of your packaging.
FSC Logo Size Requirements
When it comes to sizing your FSC logo, clarity and legibility are non-negotiable. The FSC has set out clear minimums—and a few preferred recommendations—to make sure your certification stands out without losing detail.
Portrait Format:
- Minimum width: 9 mm (absolute minimum)
- Recommended width: 17 mm (for best visibility)
Landscape Format:
- Minimum height: 6 mm (absolute minimum)
- Recommended height: 12 mm (for best visibility)
It’s wise to double-check with your packaging manufacturer or printer before finalizing your design. Depending on materials and print processes, you may need to adjust slightly—especially to keep the logo’s fine text sharp and readable.
Ensuring your FSC logo meets these size standards isn’t just about aesthetics; it maintains the integrity of your certification and avoids problems down the line.
Adding the FSC Logo to Your Packaging Artwork
Once you’ve determined which FSC logo fits your product and gathered the correct details, it’s time to integrate the logo into your packaging artwork with care.
Start by ensuring you have the most up-to-date packaging layout files handy—whether that’s for a carton, label, or box. This makes it easier for your team or design agency to accurately place the logo and associated elements.
A few key steps to keep in mind:
- Follow official guidelines: Reference the FSC’s official branding manual to make sure every detail—logo color, clear space, and sizing—is in full compliance.
- Coordinate with your designer: Clearly communicate which version of the logo should be used and exactly where it needs to go on the packaging.
- Allow for pre-press checks: Double-check your artwork files to catch any errors or misplacements before production.
If you’re uncertain about a particular layout or need extra guidance, the FSC’s downloadable documentation is a thorough resource. It’s better to confirm early than risk costly reprints or compliance issues.
By taking these steps, you’ll set yourself up for a smooth approval process and confident, compliant use of the FSC logo on your packaging.
Exclusion Zone: Keeping the FSC Logo Clear
To maintain the integrity and legibility of the FSC logo, a specific clear space—or “exclusion zone”—must surround it on all sides. This exclusion zone should be at least equal to the height of the “FSC” text within the logo and should not contain any other design elements, images, or text.
Respecting this space ensures the logo stays distinct and recognizable, making your packaging both compliant and visually clean.
Acceptable FSC Logo Colors for Brown (Kraft) and White Packaging
Just as you can customize elements of your packaging, choosing the right FSC logo color is part of maintaining clarity and compliance.
For brown (kraft) corrugated packaging:
You have several options for the FSC logo color to ensure it stands out:
- Pantone 626C (FSC green)
- Solid black
- Solid white
- Custom color matching your packaging (allowed only if you’re printing in one or two ink colors)
If you choose a custom color (such as your brand color), it’s critical that the logo remains distinct and legible on your kraft material.
For white corrugated packaging:
Similar rules apply, but the preferred colors are:
- Pantone 626C
- Solid black
- Custom color (again, only for one or two-color print jobs)
For packaging printed in full color, always use Pantone 626C (the official green), white, or black for the FSC logo to maintain visibility and consistency.
Ensuring the FSC logo is easy to see on your packaging, regardless of the material or print process, helps uphold the transparency and trust behind your brand’s environmental claims.
Do’s and Don’ts
- Do: Provide clear and accurate information alongside the logo.
- Don’t: Change the logo’s design, proportions, or required elements.
Using Custom Colors for the FSC Logo
When it comes to color choices for the FSC logo, it’s not a complete free-for-all—but there is some flexibility.
Custom colors are only permitted if your packaging uses a single-color or two-color print palette. For instance, if your box design features a custom blue alongside your logo, you may print the FSC logo in that same color. The key is to keep the entire print run to one or two colors; this doesn’t apply if you’re using full-color (CMYK) printing.
Regardless of your color selection, the FSC logo must always remain clear and easy to read. Legibility is non-negotiable.
For most standard applications, Pantone 626C green, solid white, and solid black are widely accepted for both brown (Kraft) and white packaging. If your printing process involves more than two colors, stick to the official green, black, or white options for the logo to ensure compliance.
By following these guidelines, you preserve both the integrity of your packaging design and the FSC’s requirements.
Using the FSC Logo on Patterned or All-Over Printed Packaging
Patterned or fully printed backgrounds don’t disqualify you from displaying the FSC logo, but a few extra considerations apply to ensure your certification remains visible and compliant.
- Maintain Legibility: The logo must be clear and easy to read against any patterned or busy background. If necessary, use a solid contrasting panel or background box behind the logo to boost visibility.
- Adhere to Color Requirements: While most jobs call for the standard FSC green (Pantone 626C), black, or white, there is flexibility for nonstandard colours on single-colour prints—provided visibility remains strong and the mark stands out.
- Respect Exclusion Zones: Be sure not to crowd the FSC logo with text or graphics. The logo’s exclusion zone needs to be preserved, even on highly decorative designs.
Always double-check your proofs to ensure the logo stands out clearly, following both FSC and your printer’s specific guidelines. This attention to detail upholds your certification and assures customers that your packaging is as sustainable as you claim.
Printing the FSC Logo: Directly or as Labels?
Wondering if your FSC logo must be printed straight onto your packaging, or if labels are allowed? Good news—both options are acceptable.
You can:
- Print the FSC logo directly as part of your packaging design, or
- Use pre-printed labels and affix them to your packaging after production
Applying labels is a practical option if you already have printing plates set up and want to avoid extra costs or production changes. Just make sure you follow all FSC trademark and layout guidelines, regardless of which method you choose. Adherence to these requirements is essential to maintain your certification and ensure your packaging remains compliant.
Additional Flexibility for Certified Products
You’re also allowed to apply the appropriate FSC label to any certified finished goods, whether you’re producing a single product line or a whole range of eco-friendly packaging. And if your business operates across different markets or languages, you can generate on-product labels in many languages, making it easier to meet regional requirements without compromising compliance.
No matter the approach—printing the logo directly, using labels, or adapting the language to suit your market—the key is clarity, visibility, and strict adherence to the FSC’s rules. This way, your sustainability message remains consistent and trustworthy, and your packaging continues to stand out for all the right reasons.
Restrictions on Using the FSC Logo with Other Certifications
Thinking of pairing the FSC logo with other environmental certification marks, such as PEFC or SFI? Here’s what you need to know.
The FSC logo must always stand on its own, with prominence and clarity, to protect the integrity of its message. Placing the FSC logo right next to other certification marks, or blending it into a cluster of environmental logos, is not permitted, especially if it suggests equivalence between certifications.
To stay compliant:
- Never use the FSC logo side-by-side with other certification logos in a way that could imply parity or diminish the FSC mark.
- Ensure the FSC logo remains distinct and easily identifiable, maintaining its required size, spacing, and separation from competing marks.
- Avoid positioning the FSC logo amidst unrelated branding, slogans, or claims that could mislead consumers about your product’s certification status.
In short, give the FSC logo its own dedicated space to clearly showcase your commitment to responsible forestry, without any confusion or mixed signals.
Where to Find Official FSC Branding Resources?
If you’re ready to get into the finer details, FSC offers comprehensive resources to guide you.
- FSC Branding Guidelines: These cover everything from logo placement to color use and are essential for ensuring your packaging is compliant.
- Trademark Quick Guide: Perfect for quick checks and reminders on logo use.
- FSC Official website: The authoritative source for updates, downloads, and helpful FAQs.
For the latest documents and guidance, visit the to access branding manuals, trademark rules, and more.
What Certificate Holders Can Do with FSC Branding?
Once certified, you unlock a toolkit of branding possibilities:
- Apply the appropriate FSC label on your certified finished goods, ensuring your products stand out for their responsible sourcing.
- Create on-product labels in more than 70 languages using the online label generator—great for reaching global markets and meeting local requirements.
- Use the FSC logo and other trademarks in your sales and promotional materials, from your website and catalogs to trade show displays and social media.
- Tap into online training designed to help you use the FSC trademarks correctly and confidently.
- Leverage the FSC Marketing Toolkit for ready-to-use resources, tips, and best practices to make the most of your certification.
Whether you’re printing packaging with Avery Dennison labels or launching a new campaign, these official resources ensure your brand’s sustainability credentials are both compliant and compelling.
Using Trademarks with Project Certification
Secured FSC project certification? You’re entitled—and encouraged—to use FSC trademarks to spotlight your project’s commitment to responsible forestry.
Here’s how to put those trademarks to work:
- Include FSC marks in your project marketing: From brochures and press releases to on-site signage and digital portfolios, displaying FSC trademarks instantly communicates your sustainable approach to clients, partners, and the public.
- Promote your project’s green credentials: When talking about your certified project—whether it’s a new public park, office renovation, or retail build-out—using the FSC logo helps reinforce your dedication to ethical sourcing and forest stewardship.
- Coordinate with your certifier: Before rolling out any marketing materials featuring FSC trademarks, check with your certification body to confirm usage guidelines and secure necessary approvals.
Whether you’re a seasoned certificate holder or just considering certification, these marks help your project stand out as genuinely eco-friendly—no greenwashing, just authentic recognition for responsible choices.
Essential Tools for Promotional License Holders
Promotional license holders have a toolbox of handy resources to make FSC trademarks shine in their marketing materials. Here’s what you can tap into:
- Customizable Marketing Assets: Access templates, banners, and digital materials designed for everything from brochures to social media, ensuring your messaging stays on-brand and compliant.
- Trademark Download Portals: Need official logo files? Secure portals let you download approved marks in multiple formats and resolutions—perfect for print and digital needs.
- Best-Practice Case Studies: Browse examples from other recognized brands like Patagonia and IKEA to see creative ways they integrate FSC trademarks into their promotions.
- Comprehensive Usage Guides: Get step-by-step guidance with easy-to-follow instructions on how to apply, resize, and position marks without running into compliance trouble.
- Ready-Made Campaign Materials: Save time with plug-and-play visuals and messaging that can boost your campaign’s impact—all reviewed for accuracy and professionalism.
- Learning Resources: Explore FAQs, video tutorials, and quick-reference checklists for confidence in every marketing rollout.
Together, these resources streamline your workflow, elevate brand credibility, and help you amplify your commitment to responsible forestry—without a second thought about breaching the rules.
Requirements for Educational, Research, and Media Use of Certification Logos
If your work involves education, journalism, or public sector communications—think universities, research institutes, or news outlets—you may be wondering about the rules for using certification marks and logos (like FSC, PEFC, or SFI) in your materials.
Here’s what to keep in mind:
- Registration is Required: Even for non-commercial purposes, you typically need to register your intended use with the logo owner’s trademark service provider or governing body. This step ensures proper tracking and appropriate usage.
- Context Matters: Certification marks can generally be shown in articles, research reports, textbooks, presentations, or coverage that discusses the certification itself, responsible sourcing, or related topics. However, the logo can’t be used in ways that imply endorsement of your organization’s products or services.
- Follow Brand Guidelines: Always use the official versions of the logos and adhere to trademark usage rules on size, placement, and accompanying text—just as product manufacturers must. These guidelines are available from the certifying organizations, like FSC, PEFC, and SFI, and help protect the integrity of each mark.
- Getting Support: Unsure about compliance or need permission for a specific project? Reach out to your local contact or the official guidance team for the certification mark—they’re there to help you stay on the right side of trademark rules.
In short, if your institution is referencing certification schemes or sustainability standards, a little paperwork and attention to branding guidelines go a long way toward keeping your communications clear, accurate, and compliant.
Benefits of Using FSC Logos on Packaging 
The FSC logo isn’t just about sustainability—it’s a smart business move.
Using FSC logos builds trust, enhances brand value, and demonstrates your support for responsible forestry. This resonates with modern customers.
Here’s why incorporating the FSC logo is essential for your brand:
- Increases Trust: The FSC logo identifies your packaging as sustainable.
- Enhances Brand Value: Products with FSC logos often command higher sales.
- Supports Sustainability Goals: Shows your commitment to environmental responsibility.
For example, FSC-certified paper bags not only enhance a brand’s eco-friendly image but also attract environmentally conscious consumers, driving trust and sales.
Steps to Get FSC Certification for Your Products
Want to add the FSC logo to your packaging? Here’s how to get certified.
Getting FSC-certified involves an application, an audit, and ongoing compliance to ensure your products meet FSC standards.
Follow these steps:
Application Process
- Download the FSC certification guidelines and submit your application.
- Provide details about your material sources, including any FSC-controlled wood.
Audit and Approval
- Undergo an audit to ensure compliance with FSC trademarks and responsible forestry practices.
- Upon approval, receive your certification and license, allowing you to use the checkmark and tree logo on your packaging.
If you want to know more about FSC certification, check out our article: FSC Certification Explained: What It Is and Why It Matters.
Conclusion
The FSC logo is more than just a mark—it’s a commitment to sustainability and responsible practices. By understanding its meaning, types, and usage, you can ensure your packaging reflects your brand’s values.
Apply for certification today and join the global movement for responsible forestry. Stay updated on FSC rules and best practices through their official website and press releases.